Beauty is strength, strength is beauty.
Famous words borrowed from Titania played by Jameela Jamil in the popular and ground-breaking Marvel television show, streaming now on Disney+. The Marvel nerd in me just had to say it. Feeling beautiful empowers the mind to accomplish whatever you put your mind to. Be the best version of yourself.
Beauty, but more specifically natural beauty means actually being able to understand the ingredients that go into the elixir of your beauty products as, over a course of time, your skin absorbs what you apply to it. As you may know, I started writing to make people aware of the impact that their lifestyle choices have on their mental and physical health, so you need to be careful what to apply to your skin.
As a tester and beauty enthusiast of natural beauty, I have tried and tested the most popular natural beauty brands that should be an ideal choice for your clean beauty regime that nourishes your skin and has a smaller carbon footprint than the toxic chemicals that are absorbed in your skin through the use of generic green-washing brands and the chemical ingredients in your personal care items ultimately end up in large water bodies poisoning the ecosystem while disputing the natural ecological balance.
To uncomplicate your beauty ritual, here are the top natural ayurvedic (the traditional Hindu system of medicine) brands that use scientifically tested methods to formulate their products including two make-up brands, yay. Looking naturally dynamic and colourful made it easier.
Khadi
Khadi products with the legit logo with TM on the right side and the gram Udyog stamp at the back have been in existence since ages ago. I am being specific as there are multiple duplicitous brands in the market misusing the name of Khadi to sell their products. You can buy directly from the Khadi website or if you are in India, I prefer using Nykaa for its discounts.
It's important to note that Khadi Natural enrolled 2624 functional Khadi institutions in India where decentralized units of Kshetriya Shri Gandhi Ashram in Uttar Pradesh and Uttarakhand, Zila Khadi Gramodyog Sangh in Bihar and Jharkhand, Sarvodaya Sangh in Tamilnadu have survived as the oldest operational Khadi organisations. These produce genuine Khadi products that are authentic and affordable with a premium range for an extra touch of natural luxury. Khadi has been in use for over 20 years in my household and I highly recommend it as every skin type has a suitable product in the elaborate Khadi range. I highly recommend the Lavender and Ylang Ylang body and face wash for everyday use. The essential oils are 100% pure but a bit pricey but worth it, given their quality.
Biotique
Biotique Personal Care Beauty Range, Biotique Makeup Collection, Bio Fruit Pack / Packingoftheworld,Fabbon Magic Pin
Biotique naturals is an amazing natural beauty brand that has recently branched into selling natural makeup which is just simply divine except for its black liquid liner, a messy product that’s all. While rest of its makeup range is just occupying a whole box in my wardrobe. The brand has been in existence since 1992, before I was born which is a testament to its high-quality combination of Ayurvedic beauty and swiss biotechnology.
Just Herbs
Just Herbs Products / Grazia India, Just Herbs. in
Just Herbs is a relatively new brand that has captured the market when it comes to providing authentic natural beauty products with a buzzing and interactive social media marketing strategy. As a social media creator myself, I really appreciate their prompt responses to my posts about their wonderful makeup products with a rich pigment and easy-to-apply and remove formula. You can purchase their products directly through their website or through Nykaa in eco-friendly packaging.
Forest Essentials
Forest Essentials Product Ranges and Makeup/ ForestEssentialsindia.com
A symbol of luxurious Ayurveda with a makeup range and huge personal-care product collections, forest essentials literally squeezes the rich natural ingredients available in a forest staying true to its Ayurvedic roots but a bit on the pricey side. If you are feeling generous and want to splurge on your self-care ritual, I highly recommend using the pure ingredients from the epitome of luxurious Ayurveda encapsulated in its products. I have personally tried the trial kits but it will be a definite splurge when I make some coin on special occasions. I have It'spersonally tried the trial kits but it will be a definite splurge when I make some coin on special occasions. You can purchase their products directly through their website, Sephora or through Nykaa in eco-friendly packaging.
Kama Ayurveda
Another fancy schmancy Ayurveda brand that is the gold standard of feeling special every time you pick up the product bottle with a hefty price tag. Its great to spend a couple of bucks on it for its oils sourced from God’s own country ( Kerala, India) where I had the best massage of my life that knocked me out for four hours straight. I highly recommend visiting Kerala and comparing the oils from Kama Ayurveda from the lap of nature that will heal your soul. Seriously, definitely visit the state of Kerala once and you can buy Kama Ayurveda oils for the time being to get a sample of the oils that the state has in store.
In conclusion, to my guide to Ayurvedic beauty brands made in India, the choice to be smart, environmentally friendly and strategic with your beauty care regimen is up to you. I hope, I made your beauty journey easier as you can unlock the inherent glow ( 30%) on your skin that comes from using natural organic certified beauty products on a daily basis, even for makeup too. Find and explore what works best for you.